Safe Happens Commercials: One Word…. Wow
April 12, 2006 – 2:43 pm by Dan Volkens
Filed under Cool Stuff, Volkswagen Jetta
Volkswagen’s marketing agency hits another homer in my book with it’s new MkV Jetta safety commercials.
These new round of commercials pull no punches about the MkV Jetta’s safety ratings. The commercials start out with some friends having a casual conversation, no frills, just kinda your everyday-type thing. Then…. BAAAMMMMMM!!!!! You find yourself in the middle of an actual crash.
It’s a pretty intense method of communicating the new model’s ability to handle crashes safely and effectively, but it gets the word across. I love ‘em! Nice touch at the end of each commercial when one of the people involved in the crash says Oh sh** and it cuts to the end scene before they get it out. ;)
And how does Volkswagen get away with making even dented, mangled versions of their cars still look good at the end of the commercials? They’re good. They’re really good.
Safe Happens Commercials: One Word…. Wow
April 12, 2006 – 2:43 pm by Dan Volkens
Those commercials are pretty freaky. Check ‘em out on You Tube:
http://youtube.com/watch?v=6fRLVMVZ1pU&search=volkswagen%20commercial
I was recently in a car accident (I was rear-ended) in my ‘05 Jetta 2.5 and it help up very well and totalled the car that hit me….all I had to replace was my bumper! Way to VW! Such a great ride and a safe one too!
I’m glad I drive a safe car (’05 Jetta 2.5) but those commercials are kinda intense. I was speechless at the end when I first saw one.
In lighter news, the current VW homepage has an amusing little flash clip promoting the “safe happens” campaign.
Check It.