BMW’s Stab at Competitors in Ad Campaign Hits Home for VW

June 2, 2006 – 9:41 am by Dan Volkens
Filed under Cool Stuff, Volkswagen Rabbit

The message: “That’s why we don’t have front wheel drives.” The image: a rabbit/hare that’s been photoshopped with huge front legs and feet, and tiny rear ones. Ooshh, they just nailed the Rabbit’s hide to the wall.

hare_th.jpg

Come come now. Does the Rabbit really play in the same yard as BMW? VW fans would like to think so, me included. But BMW outclasses Volkswagen just a bit. Still, I think the ad is hilarious and well done. Composed of one big image and a single line of copy, it gets the message across quite clearly. Ok BMW, we bow down to you. (But behind your back, we slap a big fat snail on our Rabbit, a nice suspension, rip out the interior for weight savings, convert the body to carbon fiber, and lots of other engine work… then we hope for the best.) hahaha

Dan Volkens

BMW’s Stab at Competitors in Ad Campaign Hits Home for VW
June 2, 2006 – 9:41 am by Dan Volkens

Clip This at 9rules.com!

2 Responses to “BMW’s Stab at Competitors in Ad Campaign Hits Home for VW”

  1. Maybe a normal Rabbit can’t play with BMWs, but an R32 could certainly give one a run for their money :)

    Saying a BMW is better than a VW *is* absurd though, they’re in two different worlds as far as I’m concerned. That being said, unless it’s a vintage BMW, I never ever want one.

  2. Dan Volkens

    True dat man. :D

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