BMW’s Stab at Competitors in Ad Campaign Hits Home for VW
June 2, 2006 – 9:41 am by Dan Volkens
Filed under Cool Stuff, Volkswagen Rabbit
The message: “That’s why we don’t have front wheel drives.” The image: a rabbit/hare that’s been photoshopped with huge front legs and feet, and tiny rear ones. Ooshh, they just nailed the Rabbit’s hide to the wall.
Come come now. Does the Rabbit really play in the same yard as BMW? VW fans would like to think so, me included. But BMW outclasses Volkswagen just a bit. Still, I think the ad is hilarious and well done. Composed of one big image and a single line of copy, it gets the message across quite clearly. Ok BMW, we bow down to you. (But behind your back, we slap a big fat snail on our Rabbit, a nice suspension, rip out the interior for weight savings, convert the body to carbon fiber, and lots of other engine work… then we hope for the best.) hahaha