VW Guerrilla Efforts Recognized!
August 4, 2006 – 2:17 pm by Drew McKenzie
Filed under Cool Stuff
Back in 2004 VW hired DDB London to go guerrilla, they conceived and created a Volkswagen Polo Twist carved out of ice and parked it in a random spot on Belvedere Road.
Unfortunately this little beauty melted in about 12 hours, but it lives on as a case study in Guerrilla Advertising, a new book from Gavin Lucas and Michael Dorrian that profiles the best examples of guerrilla marketing efforts. If you are interested in reading Guerrilla Advertising, here is a handy link to it on amazon.com.
VW Guerrilla Efforts Recognized!
August 4, 2006 – 2:17 pm by Drew McKenzie
I’d love to see some more pics of that one, looks awesome!
Dooode – crazy man! That’s pretty groovy though. They should have an ice driver in there too.
Freakin cool dood. :D And I mean cooool… get it? Cool? *scurries away*
Here’s some more info, looks like The Ice Box was hired by DDB for the job.
WHOA. That totally looks superimposed, but that is spec-freakin-tacular. Becky likey.