VW Wants Twice as Many Owners to Stick with Brand
October 4, 2006 – 1:00 pm by Dan Volkens
Filed under Industry News
Volkswagen wants to double the percentage of its owners who stay with the brand for their next vehicle purchase. The Volkswagen brand’s 29.3 percent loyalty rate for 2005 was well below the 49.6 percent rate for all automotive brands, according to J.D. Power and Associates. Via autoweek.com
VW Wants Twice as Many Owners to Stick with Brand
October 4, 2006 – 1:00 pm by Dan Volkens
I tend to stick with German cars in general, but of the 16 cars I’ve had in my life (I’m 29), 10 of them have been veedubs. That’s what some would fierce loyalty :)
Well, my first car is my awesome 2001 jetta. My loyalty rate would be nice if i could trade my car in flawlessly on a 2004 GLI! Hey Volkswagen! I hope your reading this!! :) – Nice blog