Volkswagen to Elevate Urban Owners and Prospects to Celebrity Status During All-Star Weekend

February 7, 2007 – 12:30 pm by Dan Volkens
Filed under Industry News

Volkswagen of America, Inc. announced today that it’s taking its Volkswagen Important People (VW i.p.) initiative a step further by creating a complete “VW i.p. Experience” from Friday, February 16, 2007 through Sunday, February 18, 2007. As Las Vegas guests cruise the Strip or visit the Fashion Show mall they will get a first hand look into celebrity life. The VW i.p. Experience creates a destination where anyone can be treated as a star and allows Volkswagen an opportunity to communicate a direct message of respect, appreciation and value to the African-American and urban community. Via media.vw.com

Dan Volkens

Volkswagen to Elevate Urban Owners and Prospects to Celebrity Status During All-Star Weekend
February 7, 2007 – 12:30 pm by Dan Volkens

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