Volkswagen of America, Inc. announced today that the Volkswagen Jetta and Passat advertisements are finalists for “Most Effective Overall Ad” in the non-luxury category by IAG Research. IAG Research is a TV advertisement and product placement effectiveness measurement company. The Passat wagon was recognized as a finalist for the “Most Effective Established Nameplate Launch Campaign.” Each award category is based on national advertising that began airing in 2006, and recognizes automakers who produce ads that effectively reach the television viewing audience. Effectiveness is achieved through a combination of breakthrough creativity and strategic media placement. Via media.vw.com