Volkswagen of America, Inc. announced today that the Volkswagen Passat wagon was recognized as the “Most Effective Established Nameplate Launch Campaign” by IAG Research during the 2007 New York International Auto Show opening press breakfast on April 4th. IAG Research is a TV advertisement and product placement effectiveness measurement company. Volkswagen was recognized for producing ads that effectively reached the 18- to 54-year-old television viewing audiences. The award category was based on national advertising that began airing in 2006, and on responses from 1.5 million television viewers who respond to survey questions. Via media.vw.com