I Has the Dieselution! VW Launches Another Green Campaign
October 1, 2007 – 9:46 am by Dan Volkens
Filed under Cool Stuff, Events, Featured
With all the hubbub about clean this and green that, alternative fuel solutions and general mass hysteria about the end of the world being nigh because of pollution, Volkswagen drops another marketing campaign on the ol’ wagon.
The Dieselution Tour (man, that’s hard to type, let alone say) is a mobile marketing exhibit that Volkswagen is parading throughout the U.S. at various events and locations, including environmental and alternative fuel events. Starting last Wednesday, September 26, the exhibit will continue around the U.S. for four months.
The exhibit is a 53 foot tractor trailer, expandable on both sides, that will feature interactive displays and other tools that allows attendees to “learn” themselves about clean diesel and how far Volkswagen is pushing the envelope in this area. Along with the displays and films, Volkswagen has brought along the new 2009 Jetta TDI featuring the revised 50 state legal diesel engine and America’s oldest running diesel, a 1977 Volkswagen Rabbit.
“Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards,” said Stefan Jacoby, CEO of Volkswagen of America, Inc. “We want to show Americans that today’s clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology.”
“As the diesel car sales leader in the United States, we have worked hard to make our diesels cleaner, quieter and more fuel efficient,” Jacoby added. “Once consumers realize that a clean diesel alternative can improve their fuel economy by nearly 35 percent over comparable gasoline engines, we’re confident that many drivers will visit their local Volkswagen dealerships.”
Photos
|
|
|
|
|
|
|
|
|
|
I Has the Dieselution! VW Launches Another Green Campaign
October 1, 2007 – 9:46 am by Dan Volkens
Very cool. It’s neat to see VW moving in this direction. I really wanna see how far they’ll take it.
Two weeks ago we visited the Dieselution Tour in Portland, Oregon. The concept of “sun” power seems like a good solution as far as not using a product that can affect your food production. We really enjoyed the Polo, but it’s definitely missing the bells and whistles. Unfortunately, VW decided not to advertise the Dieselution Tour in Portland, so the turnout was sparse. I guess word of mouth is everything.