What Do the People Really Want?
April 28, 2008 – 9:01 am by Dan Volkens
Filed under Cool Stuff, Featured
Volkswagen just launched a viral poll site on VW.com to ask, “What do the people want?” No seriously, it’s not just marketing. They really want to know.
*UPDATED* Couple new photos of the poll being displayed on Times Square. Pretty cool.
“The people” even get to submit their own poll questions, though most aren’t necessarily automotive-related. We get to answer esoteric things like “Free candy and endless sunshine” or “To save mankind from mankind.”
I’ve got one or two. How about “longer warranties with free maintenance” or “vehicles that have some semblance of quality standards.” Ohhh, BUURRRRNNNNN! Did I get too personal there? :P
As well as submitting your own poll question, you can also purchase a t-shirt to sport your favorite question.
It’s just another viral marketing gimmick to drive “the people” towards the Volkswagen brand, and position VW as really caring about “what the people want.” I’m sure they do on a certain corporate level. On the positive side, it does place them more squarely where they should be in pop culture instead of trying to move the brand “upscale.” Turned-up noses and label mongers look elsewhere.
What Do the People Really Want?
April 28, 2008 – 9:01 am by Dan Volkens
ours were denied.