Volkswagen of America, Inc. celebrates the 10-year anniversary of the introduction of the New Beetle. Originally unveiled as a design study car called “Concept 1” at the North American International Auto Show in 1994, the New Beetle made its worldwide debut in 1998. Over the last decade the New Beetle has solidified its place in American pop culture, transcending consumers’ age, income, education and gender to connect classic Beetle enthusiasts with contemporary audiences. Via media.vw.com