Volkswagen New Beetle Featured in Barneys New York’s Groovy Holiday Campaign

November 6, 2008 – 10:08 am by Dan Volkens
Filed under Industry News

Volkswagen of America, Inc. announced today its partnership with Barneys New York for the retailer’s “Peace and Love: Have a Hippie Holiday” campaign, a tribute to the explosive creativity and iconic designs of the 1960’s. As a focal point for the campaign, Volkswagen and Barneys Creative Director Simon Doonan have commissioned New York artist John-Paul Philippe to custom paint a one-of-a-kind New Beetle inspired by the decade and its indelible iconography. Via media.vw.com

Dan Volkens

Volkswagen New Beetle Featured in Barneys New York’s Groovy Holiday Campaign
November 6, 2008 – 10:08 am by Dan Volkens

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