Make Babies at VW.com

November 11, 2008 – 3:15 pm by Matt Radel
Filed under Volkswagen Routan

Hot on the heels of the controversial Routan TV ads, VW has launched a new site that invites you to make a baby without…ahem…actually making a baby. All you need is a pic of mom and dad (separately) and the site will create a cuddly (and somewhat creepy looking) virtual baby for you.

This isn’t necessarily a new concept – it reminds me a bit of the Burger King Simpsonize Me site that was released to promote the Simpsons movie about a year or so ago (and the fact that both Burger King and VW are clients of Crispin Porter & Bogusky is a little suspect as well). But what might ruffle a few feathers is the introductory text that accompanies the babymaker on the site:

Use this tool to have a Routan baby with a loved one, or a person you hardly even know. Just find the right mate, and make a baby so adorable you just can’t help but love.

I think that line alone is enough to say that VW is going to continue to toe the line with this campaign. But what do you guys think? Is this just fun and clever, or has VW gone too far? Sound off in the comments.

Make Babies at VW.com
November 11, 2008 – 3:15 pm by Matt Radel