Volkswagen Brings New “Penthaus” Seating and Interactive Fan Experiences to Verizon Center
March 30, 2009 – 7:54 am by Dan Volkens
Filed under Industry News
Volkswagen of America, Inc. today announced an enhanced activation plan to expand its sponsorship as the presenting automotive sponsor of the Verizon Center, in Washington D.C. As part of this next stage of the sponsorship, the upper level concourse will now be officially called the “Penthaus,” a play off Volkswagen’s German roots. Home to the Washington Wizards, Capitals, Mystics and Georgetown Hoyas, Volkswagen will also familiarize fans with its brand through a host of fan-friendly offerings – a new Innovation Station educational exhibit, Max’s Lounge for corporate hospitality events and the TDI Victory Box, showcasing VW’s eco-friendly motorsports properties. Via media.vw.com









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