Oh VW Rabbit, We Hardly Knew Ye
March 31, 2009 – 7:54 am by Dan Volkens
Filed under Volkswagen Golf, Volkswagen Rabbit
Get this people, Volkswagen just announced that the Rabbit nameplate will be no more come this fall. It’s back to the Golf for all.
Call it a cheap marketing gimmick that just didn’t pan out. It seems the heritage of the “Rabbit” namesake just didn’t do for americans what Volkswagen marketing was hoping it would do. So, instead of leaving things be, they want to introduce even more confusion in the American VW market by going BACK to Golf again by year’s end.
I don’t know of any positives to come out of this continual switch-a-roo. Maybe the new Rabbits will become a classic rare “hare”? Har-har-har (that was a joke people…. *crickets*)