At the 56th International Advertising Festival “Cannes Lions 2009”, Europe’s largest automaker was presented Saturday with its first Lion in the “Advertiser of the year” discipline – thus receiving the highest accolade in the advertising industry. Volkswagen has been presented with around 150 “advertising Oscars” in Cannes since 1961. “By honoring Volkswagen today we are honoring a company that has been a symbol of creative and innovative marketing in the automobile industry for decades,” Terry Savage, Festival Chairman, said during the award ceremony. Via volkswagen-media-services.com