Nine World Premieres at the IAA 2009: Volkswagen Presents Its Update on Present and Future
September 21, 2009 – 7:49 am by Dan Volkens
Filed under Industry News
At the 63rd International Motor Show (IAA) in Frankfurt, Volkswagen is presenting an automotive update on the present and future. The exceptionally large range of products – a total of nine premieres ranging from the zero-emissions E-Up! concept to a near-production prototype of the sensational 1-Liter car, the L1, the economical Polo three-door, super-efficient BlueMotion versions of the Polo (3.3 l/100 km), Golf (3.8 l/100 km) and Passat (4.4 l/100 km) to the super sports car, the Golf R (270 PS), and the new generation of the Multivan / California (T5). Many customised models – such as three new, dynamic R-Line versions (Golf, Scirocco and Passat CC) and the first vehicle under the new top label Volkswagen Exclusive (Golf Estate) – complete the range of IAA premieres. Via media.vw.com









I would like to let the folks at corporate know what needs to be done to survive in the US.
First of all, establish a strong corporate culture. Currently your corporate culture is very weak and operates many subcultures throughout your American Corporate establishments in particular Auburn Hills. A weak culture will undermine anything you are trying to accomplish. Secondly, you need to hire top managers that know the automotive business. In particular the aftersales division, parts, service, dealers etc. Your parts procurement department in particular is far from even being status quo. Much work needs to be done here. Thirdly, your IT, logistics, and reporting tools are inefficient, outdated, and are doing nothing for you other than costing you money. Basically, you are running the furnace with the windows open. Upgrade your leadership, IT and get some good reporting tools that track leading indicators not just lagging and you will improve dramatically. Lastly, bring the cost down on repairs and improve quality.