I’m sorry to hear this, but is it really a surprise? As time passes, the Routan just seems like a bigger mistake. The ad campaign aside (which has ruffled a few feathers out there), this just wasn’t a great idea. Sure, Chrysler understands the minivan market, but VW is not a typical minivan brand. VW is a very strong brand, with (sometimes arguably) distinctive products. To slap a VW badge on the front of a Town & Country undermines the uniqueness and pride of the brand and alienates its consumers. Compound that with the fact that Chrysler is an ailing automaker (which might be a bit of an understatement) and you have a product that doesn’t inspire a lot of confidence with consumers who have increasingly tight wallets.

So what do you think VB faithful? Do VW & Chrysler have what it takes to turn this ship around? Do we even really care? Sound off in the comments.

This isn’t necessarily a new concept – it reminds me a bit of the Burger King Simpsonize Me site that was released to promote the Simpsons movie about a year or so ago (and the fact that both Burger King and VW are clients of Crispin Porter & Bogusky is a little suspect as well). But what might ruffle a few feathers is the introductory text that accompanies the babymaker on the site:

Use this tool to have a Routan baby with a loved one, or a person you hardly even know. Just find the right mate, and make a baby so adorable you just can’t help but love.

I think that line alone is enough to say that VW is going to continue to toe the line with this campaign. But what do you guys think? Is this just fun and clever, or has VW gone too far? Sound off in the comments.

Ok ok, they did put a more Volkswagen-like interior in the thing, but even that looks a bit watered down to me. I’ll let you guys be your own judge. Take a gander at the photos. And yes, I know this was probably how it was going to turn out anyway with a partnership between Volkswagen and Chrysler. :P

Volkswagen of America today unveiled the Routan, an all new seven-passenger minivan. It delivers the best of both worlds: a vehicle that combines European sensibilities in design, fit and finish, and handling characteristics with market relevant features and outstanding value.

The Routan is instantly recognizable as a member of the Volkswagen family, with its stylized front grille and exterior treatments. The interior enhancements create an environment that is visually pleasing, modern, and meticulously detailed. The high quality materials, beautiful textures and rich luxurious colors are combined with exacting tolerances and superb fit and finish. While pleasing and contemporary, the interior also follows the traditional Volkswagen design philosophy that form follows function.

Second row captain’s chairs offer an increased level of luxury and comfort while still providing the convenience of a traditional minivan, with over 32.7 cubic feet available behind the third row seats and a full 83 cubic feet is available behind the second row.

The Routan will come standard with a 3.8L V6, offering 197 hp and 230 lb. ft. of torque when combined with the standard six-speed automatic transmission. A 4.0L V6 will be available rated at 251 hp and 259 lb. ft. of torque. Routan features European tuned suspension and steering optimized for handling and improved driving dynamics. Standard all-season traction control and ESP, brings safety and security to the Routan. The Routan comes with a host of unique features, including:

• Conversation Mirror
• Rear seat entertainment system with two 9 inch screens for second and third row, wireless headsets, and remote control
• Dual power sliding doors with power windows
• Touch screen navigation with twenty meg hard drive
• Power lift gate with flood lamp
• Thirteen cup holders

Volkswagen delivers a competitively priced entry into this high volume segment with prices starting below $25,000. The Routan will be built in an already existing facility in Windsor, Ontario.

With Routan, Volkswagen dealers add a vehicle that will provide additional, incremental growth in the market. A distinctly designed minivan at an attractive price point will broaden the brand portfolio, while providing a roomy alternative to existing Volkswagen owners.